DEEP CUTS | Q2 2022 Newsletter

23 May 2022

DEEP CUTS | Q2 2022 Newsletter

Happy Spring! We are thrilled to be sharing with you our quarterly newsletter, DEEP CUTS. As usual, we have some exciting news from the four major regions of SMART.

We have been very busy in New Zealand with launching new packs and products. The B-series kits, part of the Blue Professional range, are now available to purchase. They are based on the H (Green Trade) series platform. Additionally, they are about to release the TR32 multi-tool, the successor to the TR30. Initial signs are going in a positive direction, so we predict it will only get better from here.

Over in the United Kingdom, we have been in a full celebratory mood. We have recently welcomed three new members into the team: Georgia Rust (Junior Graphic Designer), David Allsopp (Key Account Manager), and Stuart Atkins (R&D Manager). They have done a great job settling into their respective roles and we can’t wait to work with them to make our goal of being the market leader in multi-tool blades and accessories a reality. Another win for the UK team is the videos that have gone viral on social media. Three videos have gotten millions of views, and this has been incredible for the brand. Lastly, we end on a high with the launch of the new SMART Global websites. One website,, is intended for B2C purposes, while the other is intended for B2B. Yes, it’s this website that you’re on right now!

The Europe team has also been hard at work, and it shows in the numbers. The social media growth of SMART Benelux has been incredible, and we now add two more countries to the list of countries that stock our products.

In Scandinavia, we have recently partnered with Bygma, a popular construction and hardware chain in the region. Our products have been available for purchase at their stores since April. Furthermore, if you are located in Sweden and want to get your hands on our blades and accessories, we have just made it even easier for you: our warehouse is now fully stocked!

Read the full issue of DEEP CUTS below: